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Starting to export guides

The guides listed below are designed to give you detailed information on preparing your business to start exporting.

Guide to exporting

Guide to exporting

A do-it-yourself guide to achieving growth and prosperity through exporting. The kit covers all the steps needed for successful exporting, from market feasibility research, to preparing your business and implementing your strategy.

  • Preparing an export plan

    A how-to guide for small and medium sized businesses that are ready for exporting, with practical advice on developing an export plan that will ensure exporting is profitable and sustainable.

  • Marketing plan checklist

    A step-by-step guide to help new and established exporters prepare an export marketing plan that details the strategies and tactics needed to successfully market your products or services overseas.

  • SWOT analysis worksheet

    An efficient tool to help businesses identify the advantages and challenges they face when seeking export success by analysing the company’s strengths and weaknesses and the wider opportunities and threats (SWOT).

  • Successful models for New Zealand export business

    Insights from established and emerging exporting firms on the business models most likely to help New Zealand firms succeed internationally.

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