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Starting to export guides

The guides listed below are designed to give you detailed information on preparing your business to start exporting.

Export guide

Export guide

This export guide explains the most important aspects of developing your export capabilities, from researching new markets to working with agents and distributors.

  • Marketing plan checklist

    A step-by-step guide to help new and established exporters prepare an export marketing plan that details the strategies and tactics needed to successfully market your products or services overseas.

  • SWOT analysis worksheet

    An efficient tool to help businesses identify the advantages and challenges they face when seeking export success by analysing the company’s strengths and weaknesses and the wider opportunities and threats (SWOT).

  • Successful models for New Zealand export business

    Insights from established and emerging exporting firms on the business models most likely to help New Zealand firms succeed internationally.

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