The ability to design and develop innovative animal health delivery solutions for major pharmaceutical multinationals worldwide is at the heart of Simcro’s growing success.
Based in Hamilton, Simcro is a leading supplier of delivery systems for animal health pharmaceutical products. These include injectors, applicators and containers, plus a wide range of accessories. Over 90 percent of its sales are to international clients.
Given the regulatory environment Simcro’s customers operate in, it is difficult to convince companies to change suppliers of a delivery system when they have been using a competitor’s product successfully for a number of years, explains Chief Executive Will Rouse.
In more recent years, therefore, Simcro has shifted its focus towards being an innovator, working in collaboration with global pharmaceutical companies to develop new delivery and packaging solutions for existing and new product formulations.
“Our international presence, research, innovation, design skills, and proven track record on several key projects is resulting in a growing number of pharmaceutical companies moving more of their business to us,” says Mr Rouse.
In 2009, after what he describes as an exhaustive process, Simcro launched new products with two multi-national animal health clients. The company’s Optiline drencher and Sekurus safety injector are the first generation of new and innovative products.
“These delivery devices are at the cutting edge of research and design in this sector.”
Simcro’s highly qualified R&D team has grown from two to 12 in the past three years, and now works on more than 30 projects annually. These can span several years and are highly confidential.
Mr Rouse says growing international sales generate the cash flow necessary to fund Simcro’s ambitious R&D programme and international travel so it can build vital relationships.
“The multi-national companies we supply are not only involved in livestock health, but human health and companion animals, so there is exciting potential to significantly grow the business into these new areas.”
This company is also a finalist in the Best use of research and development in international business category.
www.simcro.com