Rugby World Cup 2011 was one of the world’s largest and most popular sporting events. More than 95,000 international visitors were welcomed to New Zealand.
The Cup represented huge opportunities for New Zealand businesses to shine as friendly hosts, combining business with pleasure.
Of the 20 teams at the Cup, four were from New Zealand’s top 10 trading partners: Australia (no 1), the United States (no 3), Japan (no 4) and the United Kingdom (no 7). Rugby is followed by many businesspeople in these countries.
New Zealand Trade and Enterprise, alongside the NZ 2011 Office and Tourism New Zealand, worked to promote New Zealand internationally in the lead-up to and during the Cup.
In key markets, NZTE used exposure gained through hosting the Cup in New Zealand to help promote trade with and investment in New Zealand.
NZTE also worked with the NZ 2011 Office and regional partners such as chambers of commerce, city councils and regional development agencies on business activity around the Cup.
