The creative industries sector is identified within the Growth and Innovation Framework as one of the keys to New Zealand’s economic transformation. The sector was chosen both because of its potential for growth and its ability to enable innovation and improved productivity across other sectors within the economy. The creative industries sector currently contributes about $2.86 billion (3.1% total GDP), but the sector is growing at a faster rate than the economy as a whole, at a rate of 9%.
Creative industries is a diverse sector, which includes screen production, television, music, design, fashion, textiles and digital content. New Zealand has already established competitive advantage in some niches within the sector, notably, screen production and post production, and has a growing reputation across a number of other areas including fashion and design.
In addition to our world class capability, the creative industries can leverage New Zealand’s unique culture and as a knowledge based sector, it has the potential to generate wealth on a sustained basis and reposition New Zealand as a nation of new ideas and new thinking.
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New Zealand Trade and Enterprise's long term vision is to help further the growth of a dynamic creative industries sector and enhance the use of creativity and innovation across the economy through three key strategies:
To read more about the sector and key organisations, visit MarketNewZealand.com.
www.betterbydesign.org.nz The Better by Design programme aims to grow New Zealand’s export revenue by making world-class design a bigger differentiator for New Zealand products and services. The programme is designed to raise awareness of, and expertise in, design-led thinking among New Zealand companies and to help companies integrate design through all aspects of their business, beginning with leadership, strategy and research, through to functional and aesthetic design, branding, packaging and distribution.
The key challenges for the entertainment sector are sustainable growth and increasing revenue and investment. This project will focus on two major opportunities for the screen production industry (the priority sector within the entertainment industry):
New Zealand wool products, brand applications and technologies are world leading and there are a range of opportunities in niche markets. This project initially explored the automotive industry. This year the focus will be expanded to other markets, and a wider branding initiative will be developed.
This project aims to facilitate export growth in the burgeoning lifestyle markets of the world. Working in the design and technology-driven sporting activity and outdoor products area, part of this project involves working with offshore retailers, brand building and developing a unique virtual marketing model. A separate initiative will see research and development on a wool carpet strategy.
This year’s scoping projects include a strategy to increase investment in the screen production industry, potential for providing products and services to the experiential entertainment industry and work to inform development of a strategy for the digital content sector.
Cultural Indicators for New Zealand. Statistics New Zealand and the Ministry of Culture and Heritage, August 2006.
Background to the Screen Production industry. Statistics New Zealand, 2005.
New Zealand Book Publishing: Industry Development Issues (March 2004)This report is a companion study to a larger report by the Ministry of Culture and Heritage, released in January 2004. It looks in more detail at the economic development and export development issues facing the NZ book publishing industry as well as potential strategies to address these, and should be referenced in conjunction with the Ministry of Culture and Heritage's report.
Interactive Games: Piloting ClusterMap Technology scoping study (February 2004)This report by Innovation & Systems analysed the New Zealand interactive games industry in the second half of 2003 using ClusterMap Technology. The scoping study was undertaken on behalf of NZTE and the industry to assess the current status of capability in this niche sector, and to map out how the industry might potentially engage with the global games industry in the future.
>>Design taskforce reports
>>Screen production taskforce reports
For other publications see the Publications section.
Download the full 2006-2007 Creative Sector Engagement Strategy (PDF, 78KB)
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