International Education: a first class sector

• Sector overview
• Strategy
• Partnership with Education New Zealand
• Key initiatives in 2007-2008
• Publications

Sector overview

NZTE’s education sector team focuses on building New Zealand’s capability to deliver education products and services to the corporate, industry and government markets.

Its competitive advantage in training, consultancy and research stems from achieving success in an array of specialist areas, including:

• agriculture
• aviation
• education reform
• teacher education
• tourism and hospitality 
  

New Zealand’s strengths in these areas help develop and deliver customised solutions to foreign economies and businesses.

Cultivating relationships with these economies and businesses is vital to the success of our education sector. NZTE helps facilitate this by:

• creating joint ventures with other international organisations
• developing collaborative models for use throughout the industry
• supporting the development of offshore campuses
• using digital technology to deliver New Zealand’s products internationally

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Strategy

NZTE’s goal is to generate international sources of revenue for New Zealand companies by:

• identifying long-term commercial opportunities with new international companies
• building the capability of New Zealand companies
• assisting them to develop the solutions that meet the needs of the international companies
  

Current key areas of focus are:

• defining New Zealand’s present capabilities
• researching international markets
• identifying sector-specific opportunities

The Government has a pivotal role in this industry. This includes:

• prioritising the goals of the international education sector through the International Education Agenda 2007-2012 
• transforming economic developments through innovation

For more information on NZTE’s role in this, see:

• Education Strategy Summary

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Partnership with Education New Zealand

On 21 November 2006, NZTE signed a Service Agreement with Education New Zealand.

The five-year agreement aims to maintain and grow the education export industry.

• NZTE investigates opportunities for New Zealand education organisations in the international corporate, industry and government markets,
• Education New Zealand promotes New Zealand as a student destination and assists the recruitment of individual students.

Under the terms of the agreement, Education New Zealand has access to NZTE resources overseas to help carry out its activities.

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Partnership with Education New Zealand and the Ministry of Education

NZTE, Education New Zealand and the Ministry of Education (MoE) have also committed to working together to advance New Zealand’s international education interests under a partnership protocol.

The protocol outlines how the three organisations will achieve their combined objectives of:

• representing and marketing New Zealand education offshore
• fostering the internationalisation of New Zealand’s education system 
• developing capability and capacity in the sector

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Key initiatives in 2007-08

NZTE is undertaking specific sub-sector projects based on identified market opportunities and New Zealand’s established areas of competitive advantage.

These include: 

• Aviation
  In co-ordination with Aviation New Zealand and the other NZTE sector teams, the NZTE education team is working to establish in-market strategic relationships with new international companies and  progress Aviation training opportunities for New Zealand companies. 
• Agriculture
  NZTE is working to establish a collaborative network of education providers, research institutes and private companies able to deliver agricultural development training services to international markets.
• Education Development
  This sub-sector initiative will position New Zealand education organisations for significant growth internationally.

  Education development includes: teacher education, research and professional development; education reforms, teaching and learning content and resources, school infrastructure, and education policy development.

• Corporate Learning
  There are a number of New Zealand companies with education products and services aimed at the corporate market. This corporate learning project will identify international market opportunities and build New Zealand capability to meet the market need.

• Tourism & Hospitality
  Significant opportunities for education and training products have been identified in the tourism and hospitality sectors . NZTE will help to develop this potential by first defining New Zealand’s capability in these sectors, and then matching  opportunities to New Zealand companies.

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Publications

Brainwaves is a quarterly newsletter produced by New Zealand Trade and Enterprise which keeps New Zealand and international companies informed of the latest news, research, projects and developments from New Zealand's international education sector. Issues are available online.

Global Trends and Issues in CIG Training Markets This research report was presented at the International Education Summit in March 2007.  It identifies significant global trends and issues in the international education and training markets for corporations, industry and government.