Preparing for new export markets

NZTE staff will assess your business plan to determine the services most appropriate to your needs when preparing to export. These services may include customised research such as: 

• A market structure report
• A regulations check

Market structure report

A market structure report will typically include information that will help you determine the potential for your product or service in a new market. 

A report may cover the following market characteristics:

• background, statistics and demographics
• market structure, distribution channels, market segments
• amount of competition 
• competitor companies and their activities and strategies.

Reports may also include information on competing products and may cover:

• samples and/or photographs of competitors' products 
• interviews with buyers and shoppers.

Our analysis may include:

• buyer comment on your export product and its recommended price range 
• market trends 
• market potential
• recommended next steps.

Enquire about a market structure report

NZTE clients: ask your Client Manager for more information.

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Regulations check

How do you know if your product complies with the relevant regulations in a new export market? And if the product does not comply, what do you need to do?

A regulations check from NZTE will help you establish whether your product or service will comply with market entry regulations and standards. We also outline solutions if the product does not comply. Our report may include the following:

• samples, brochures and product descriptions submitted to the relevant authority 
• summary of relevant compliance requirements e.g. import/export licenses, quotas, phytosanitary/veterinary requirements, acts, standards, labelling and packaging requirements
• copies of all relevant acts and standards where available 
• web links and web addresses for relevant compliance organisations 
• comment on known planned changes to regulations.

Enquire about a regulations check

NZTE clients: ask your Client Manager for more information.