bright magazine

bright is New Zealand Trade and Enterprise's magazine for business people. Read about initiatives being taken by New Zealand business people who are striving for, or achieving international success. It replaced Industry New Zealand's Venture magazine and Trade New Zealand's Trademark.

Articles are available in pdf format below, for personal use only.

For editorial enquiries, contact bright@nzte.govt.nz.   

To subscribe (free of charge) or change your address details, email bright@nzte.govt.nz. Please provide your postal address to subscribe.

Advertising details and readership survey results are available from AGM Publishing Ltd.

 

Issue 27: March / April 2008

Key stories in this issue include how companies are responding to the downturn in the US; the overseas perceptions of New Zealand business people; trade possibilities between New Zealand and Cuba; management of environmental impacts and protecting the bottom line; the best ingredients for a mobile marketing campaign; the ingredients for a rewarding overseas assignment; and science and technology careers in the classroom.

Issue 27: March / April 2008

Issue 26: January / February 2008

Key stories in this issue include a look at seven outstanding companies that took honours at this year's New Zealand Export Awards; nurturing ties between our educational institutions and business; exploring the past and present of the India Institute of Technology; an action plan for courting investors; New Zealand's response to the increasing global demand for sustainable products and services; the fastgrowing, innovation-driven field of medical technologies; and briefs on successful exporters.

Issue 26: January / February 2008

Issue 25: November / December 2007

Key stories in this issue include a look at seven outstanding companies that took honours at this year's New Zealand Export Awards; nurturing ties between our educational institutions and business; exploring the past and present of the India Institute of Technology; an action plan for courting investors; New Zealand's response to the increasing global demand for sustainable products and services; the fastgrowing, innovation-driven field of medical technologies; and briefs on successful exporters.

Issue 25: November / December 2007

Issue 24: September / October 2007

Key stories in this issue include New Zealand companies learning to boost productivity; creative companies using geographical isolation to their advantage; establishing a presence in the Chinese market; Kiwi businesses diving into online retail; the economic benefits of Antarctic-related activities; speciality food makers addressing the difficulties of exporting; France's changing F&B environment; and briefs on successful exporters.

Issue 24: September / October 2007

Issue 23: July / August 2007

Key stories in this issue include digital communications technology reducing the impact of distance; briefs on successful exporters; the long-term virtues of Kiwisaver; tourism operators responding to global trends in cultural tourism; supply chain strategy as key to growing seafood exports to the US; the major regional initiative that has boosted Northland tourism; a focus on the software-as-a-service business model; and doing business with the Nordics.

Issue 23: July / August 2007

Issue 22: May / June 2007

Key stories in this issue include Kiwi ingenuity on display at the America's Cup; case studies of three aspiring exporters; the Better by Design CEO Summit; an interview with Nokia's former design chief, Frank Nuovo; accessing venture capital here and overseas; an interview with Kiran Mazumdar-Shaw, successful biotech entrepreneur; growth in the health IT sector; Hawke's Bay food and wine producers’ use of collaboration; and "Po" — the new way to express provocative thinking.

Issue 22: May / June 2007

Issue 21: March / April 2007

Key stories in this issue include in search of the better oil; case studies of successful exporting companies; the true cost of skimping - reflections on our economy; Korea's new horizons; the tough task ahead - a look at New Zealand's economic performance; taking essential risks to survive in the global marketplace; and a look inside CApENZ, the recently completed Major Regional Initiative project in Taranaki.

Issue 21: March / April 2007

Issue 20: January / February 2007

Key stories in this issue include investing in New Zealand; the connection between innovation and risk taking; outsourcing overseas; how Valencia is preparing for the America's Cup; the new Spain; Kiwis who are setting international standards; what Export Year 2007 holds and profiles of last year's Export Awards winners; how great ideas can be taken through to export and how New Zealand can develop in the future.

Issue 20: January / February 2007

Issue 19: November / December 2006

Key stories in this issue include sustainable exporting; facing up to the issues of succession; how trillions and billions work; an analysis of world trading via the Australian market; how to build workplace innovation; New Zealand companies finding footholds in the US homeland security market; prospects in Vietnam for New Zealand companies; how being practical can masquerade as conservatism and mediocrity; Hewlett Packard's Cooltown.

Issue 19: November / December 2006

Issue 18: September / October 2006

Key stories in this issue include how New Zealand's film and TV industry are growing in international stature; trading in India; New Zealand aquaculture strategy initiatives; international renewable energy opportunities; how to harness personal thinking time; New Zealand winemakers helping change consumers' attitudes to screw cap seals; examining the business models of three New Zealand companies trading overseas.

Issue 18: September / October 2006

Issue 17: June / July 2006

Key stories in this issue include an investigation of exporter personality; a comparison of innovation between New Zealand and Canada; higher quality tourism experiences that command higher margins; an exploration of the Buy Kiwi Made programme; tertiary research/ business partnerships and the ingredients needed to establish good relationships; understanding economic indicators; creative trade fairs in France are doorways into international markets; cooperation between companies can develop export opportunities beyond individual capabilities.

Issue 17: June / July 2006

Issue 16: April / May 2006

Key stories in this issue include the growing use of mentors and coaches in business; New Zealand aviation initiatives; future opportunities New Zealand businesses should look for; market research and relationship building strategies; opportunities for New Zealand companies in Germany; exploring the challenges of heading an antibody manufacturing company; how managers can nurture ideas; industrial design.

Issue 16: April / May 2006

Issue 15: February / March 2006

Key stories in this issue include the importance of international connections; what free trade agreements have to offer New Zealand; insights into markets and trends gained from newthinking'06; Professor Robin Carrell and his continuing research in haematology; how deep thinking can assist business people; trade opportunities in the Pacific; how to extend your brands.

Issue 15: February / March 2006

Issue 14: December 2005 / January 2006

Key stories in this issue include what makes a good entrepreneur; the key role investment plays in productivity; a case for a new business tax regime to increase investment; delivering on our clean and green image; business transformation through Better By Design's audit process; an interview with Professor Malcolm Grant; the progress made on New Zealand's economic performance by focusing on three key sectors.

Issue 14: December 2005 / January 2006

Issue 13: October / November 2005

Key stories in this issue include how companies are using Maori culture and branding; New Zealand's can-do attitude; innovation strategies for leaders; how small and medium enterprises are surviving; understanding global value chains; exporting opportunities in Russia.

Issue 13: October / November 2005

Issue 12: August / September 2005

Key stories in this issue include how companies can boost productivity; the outcomes for Japan and New Zealand from the World Expo; 2005 Export awards; trading with cultural awareness in China; the art of selling products back to their original home countries; designers who are establishing their names internationally; and taking a long-term perspective.

Issue 12: August / September 2005

Issue 11: June / July 2005

Key stories in this issue include linking creatives with the industry-savvy to channel work overseas; the future of New Zealand manufacturing; coping with the $NZ; progress made by the Biotechnology Taskforce in tackling biotech challenges; opportunities for New Zealand companies in Latin America; exploring the challenges of taking world-leading innovations offshore; examining the quality of New Zealand's growth.

 Issue 11: June / July 2005

Issue 10: April / May 2005

Key stories in this issue include what it takes to be world-class; trading with Australia; opportunities created by design; first New Zealand show at Paris Fashion Week; business opportunities arising from the Kyoto treaty; report from the EMA Go Global conference; relocating to New Zealand and developing a successful brand strategy linked to business know-how.

 

Issue 10: April / May 2005

Issue 09: February / March 2005

Key stories in this issue include developments in China and New Zealand moving towards a free trade agreement; New Zealand's presence at the Aichi Expo in Japan;  exploring overseas business cultures; Pacific business success; innovation in the workplace; New Zealand companies at the CeBIT technology fair; financing small business.

Issue 09: February / March 2005

Issue 08: December / January 2005

Key stories in this issue include catering for ageing populations; disruptive technology; future achievements Downunder; high-value leadership; harnessing different thinking styles; security and traceability; creative finance; and Kiwi ingenuity and Aussie resilience.

Issue 08: December / January 2005

Issue 07: October / November 2004

Key stories in this issue cover the development of New Zealand fashion designers' unique style; the evolution of New Zealand cuisine; attitudes of young New Zealanders to entrepreneurship and business; using productivity as a key driver of growth; how consultancies present their skills and build respected business relationships internationally; courses of action for becoming proven performers in sustainability; a recent New Zealand trade mission to the Pacific.

Issue 07: October / November 2004

Issue 06: August / September 2004

Key stories in this issue cover the New Zealand business OE; the new brand for New Zealand; location advantages of certain cities; the new approach from government to the New Zealand music industry; 2004 Export Awards; governments' role in fostering economic growth and preparing to approach overseas markets.

Issue 06: August / September 2004

Issue 05: June / July 2004

Key stories in this issue include protecting your business ideas; free trade prospects with China; how to manage knowledge to achieve more effective innovation; Maori entrepreneurial confidence; creative marketing ideas; trade prospects in Brazil; and New Zealand plans for a supercar. 

Issue 05: June / July 2004

Issue 04: April / May 2004

Key stories in this issue include New Zealand manufacturers dealing with the rising dollar; partnerships between small and large companies; tips on integrating design with production processes; benefits of the Paradise Now exhibition; the recent APEC Science Ministers' meeting; Medical research links with business; and how regions are using the internet to build business clusters.

Issue 04: April / May 2004

Issue 03: February / March 2004

Key stories in this issue include employing skilled migrants; developing the global entrepreneur; tips on pitching for overseas business; trade opportunities in Japan; why reselling works; benchmarking; and innovation.

Issue 03: February / March 2004

Issue 02: December 2003 / January 2004

Key stories in this issue include building international brands; overseas interest in L'Oreal New Zealand Fashion Week; opportunities created by The Lord of the Rings; biotech innovation; and the benefits of forming overseas partnerships.

Issue 02: December 2003 / January 2004

Issue 01: October / November 2003

The inaugural issue of bright was published in October 2003. Key stories include business partnerships around the world; the need to innovate in the wood sector; interviews with world-class New Zealanders at Cambridge; selling New Zealand flowers and wine to the French; and how Maori business people are meeting development challenges.

Issue 01: October / November 2003



bright Index

Index for issues 1-25, a-j (1,700 KB, PDF)

Index for issues 1-25, k-z (1,798 KB, PDF)

 

Read the latest issue of bright

bright

2007 New Zealand Export Awards Winners

Congratulations to the IBEX group of companies.

The 2007 DHL Supreme Exporter of the Year

 


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