bright issue 10: April / May 2005

Key stories in this issue include what it takes to be world-class; trading with Australia;  opportunities created by design; first New Zealand show at Paris Fashion Week; business opportunities arising from the Kyoto treaty; report from the EMA Go Global conference; relocating to New Zealand; developing a successful brand strategy linked to business know-how.

Contents Page (PDF, 185KB)  

In Brief (PDF, 429KB)  

  • Thailand agreement
  • Note to readers
  • Letter to the Editor
  • Incubator energy
  • bright shortlisted
  • Kiwi supercar

Cover story: What it takes to be world-class (PDF, 456KB)

Sharon Cuzens profiles four companies that have received commendations of international standing and discovers their reasons for success.

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Other Features

Trading with Australia (PDF, 1000KB)

Australia is our single largest export market and a natural place to head for New Zealand companies.  But Diana Burns discovers that Kiwi companies frequently do not make enough allowances for a different business culture and can get knocked back.

Driven by Design (PDF, 367KB)

With increased international competition and a world market saturated with similar products, how can New Zealand companies find niches for themselves?  Chris Wilson reports on opportunities created through design.

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In the heart of chic: New Zealand fashion in Paris (PDF, 146KB)

New Zealand's first showing at Paris Fashion Week exceeded expectations writes Carolyn Enting.

Spinning-off Kyoto (PDF, 575KB)

Katherine Edmond discovers significant business opportunities arising from the signing of the Kyoto treaty.

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Global Flow (PDF, 111KB)

Exporters met earlier this year to share their experiences and give advice at the EMA's Go Global conference held in Auckland.  Annie Gray reports.

Relocating to New Zealand (PDF, 509KB)

Keith Lyons asks four companies why they've chosen to shift from overseas to New Zealand, the challenges they've faced and the benefit it has brought.

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Branding your know-how (PDF, 263KB)

Australian consultant Alastair Rylatt writes about how to develop a brand stragey that inspires interest, engages curiosity and builds on your reputation by linking to your business's know-how.



bright Index

Index for issues 1-27, a-h (PDF, 1,654 KB)

Index for issues 1-27, i-q (PDF, 1,185 KB)

Index for issues 1-27, r-z (PDF, 967 KB)

 

Read the latest issue of bright

bright

2007 New Zealand Export Awards Winners

Congratulations to the IBEX group of companies.

The 2007 DHL Supreme Exporter of the Year

 


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