bright issue 11: June / July 2005

Key stories in this issue include linking creatives with the industry–savvy to channel work overseas; the future of New Zealand manufacturing; coping with the $NZ; progress made by the Biotechnology Taskforce in tackling biotech challenges; opportunities for New Zealand companies in Latin America; exploring the challenges of taking world-leading innovations offshore; examining the quality of New Zealand’s growth.

Contents Page (PDF, 229KB)

In Brief (PDF, 228KB)

  • Kia Kaha aspires to be a global brand
  • Connect New Zealand launched
  • Wealth and productivity
  • Note to readers
  • bright readers’ survey winners


Cover story: Linking creatives with the industry-savvy (PDF, 637KB)

Sharon Cuzens explores how creatives, who often work in isolation, can more effectively channel their work overseas by linking with partners.

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Other Features

The future of New Zealand manufacturing (PDF, 0.99MB)

In light of the world trend to move manufacturing to China, Frances Martin explores where the value of our country’s manufacturing efforts could lie in the future.

Coping with the $NZ (PDF, 545KB)

A recent survey found that three-quarters of exporters expect the exchange rate to be the major negative impact on their business over the coming year.  Katherine Edmond looks at the astute ways several companies are mitigating its effect.

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Tackling biotech challenges (PDF, 692KB)

Two years ago, the Biotechnology Taskforce chartered a way ahead for the New Zealand industry and identified obstacles that had to be addressed.  Two years on, Christopher Ryan explores the progress made and profiles several companies.

New approach to Latin American trade (PDF, 565KB)

Diana Burns set out to look at business and partnership opportunities for New Zealand companies in Latin America – and was surprised by what she found.

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Taking world-leading innovations offshore (PDF, 176KB)

Penny Harding explores the challenges of taking world-leading technologies and innovations to international markets from New Zealand.

Examining the quality of New Zealand’s growth (PDF, 215KB)

BERL senior economist Dr Ganesh Nana weighs up New Zealand’s increased employment and investment rates with the deteriorating current account imbalance.



bright Index

Index for issues 1-27, a-h (PDF, 1,654 KB)

Index for issues 1-27, i-q (PDF, 1,185 KB)

Index for issues 1-27, r-z (PDF, 967 KB)

 

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2007 New Zealand Export Awards Winners

Congratulations to the IBEX group of companies.

The 2007 DHL Supreme Exporter of the Year

 


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