bright issue 12: August / September 2005

Contents page (PDF, 177KB)

In brief (PDF, 183KB)

• Branding New Zealand
• Overseas perceptions
• ICT representatives at Tunis
• Sources of funding for New Zealand entrepreneurs
• Note to readers
• bright readership survey results

Cover story: Boosting productivity (PDF, 613KB)

Diana Burns reports on how any business can employ people and resources more cleverly to boost productivity.

page top

Other features

The Expo legacy (PDF, 763KB)

Tokyo-based writer Leo Lewis explores the outcomes for Japan and New Zealand from the six-month 2005 World Expo.

2005 Export Awards (PDF, 308KB)

Katherine Edmond profiles the winners of the Export Awards presented on August 11.

page top

In brief (PDF, 73KB)

Annie Gray profiles the New Zealand Screen Awards and the Vero Excellence in Business Support Awards.

Trading with cultural awareness in China (PDF, 545KB)

An appreciation of language and culture will help build good business relationships when trading in China. Thomas Clouse reports from Beijing.

Selling coals to Newcastle (PDF, 761KB)

New Zealand companies are selling kiwifruit to China, Arabian horses to the Middle East and vodka to Russia – to touch on a few of the businesses that have mastered the art of selling their products back to their traditional home countries. Keith Lyons reports.

page top

Internationalising New Zealand fashion (PDF, 254KB)

Carolyn Enting interviews some of the designers who are establishing their names internationally and records what they have learned about agents and marketing.

Taking a long-term perspective (PDF, 121KB)

Dr Ganesh Nana explores how aspirations can be shifted to more long-term perspectives

page top