bright Issue 13: October / November 2005

Contents page (PDF, 59KB)

In brief (PDF, 65KB)

• Global value chains commentary 
• Developing science business leaders 
• Showcasing New Zealand cuisine
• Concept centre opens in Hong Kong
• Film release extravaganza 
• Note to readers

Cover story: Maori branding - broadening perceptions overseas (PDF, 121KB)

Katherine Edmonds explores the expanding use of Maori culture and branding in business.

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Other features

Productivity and leadership (PDF, 195KB)

Improving productivity starts from the top - leaders must create an environment where people want to do their best, reports Diana Burns.

Leaders as drivers of innovation (PDF, 44KB)

Ed Bernacki sets out three strategies that leaders can use to foster innovation.

The Innovation Manager (PDF, 38KB)

Accompanying the above story is a job description for innovation managers. 

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The New Zealand can-do attitude (PDF, 163KB)

Sharon Cuzens explores the potential applications and pitfalls of our much referred to can-do attitude.

"Failure" overturned (PDF, 156KB)

New research has found that the survival rate of small and medium sized enterprises in New Zealand is much higher than traditionally believed. Penny Harding reports.

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Understanding global value chains (PDF, 81KB)

Hold onto your hats, exporters. Annie Gray reports that if you think you've felt the impact of the emergence of China and India as manufacturing giants - "you ain't seen nothing yet."

Russian revival (PDF, 138KB)

Russia's economy is rapidly expanding and there are increasing opportunities for companies to export value added products. Francis Martin profiles developments and things to be wary of.