Key stories in this issue include the importance of international connections; what free trade agreements have to offer New Zealand; insights into markets and trends gained from newthinking'06; Professor Robin Carrell and his continuing research in haematology; how deep thinking can assist business people; trade opportunities in the Pacific; how to extend your brands.
Frances Martin explores how companies can, with care, extend their brands to encompass other experiences.
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Expanding a business overseas can be the most important step a New Zealand company will ever take yet some companies refuse to even contemplate it, believing the risks outweigh the rewards. Amber Fraser-Smith reports.
New Zealand's new free trade agreements offer fresh opportunities for business - and there are more to come. Diana Burns reports.
Annie Gray attended the inaugural newthinking'06 event in Auckland and gained insights into international market and industry trends.
New Zealander Robin Carrell has spent a world-class career of research in haematology. He talks to Amber Fraser-Smith about how the recent granting of access to donated blood in New Zealand will open up opportunities for medical research and healing.
Alastair Rylatt sets out ways business people can broaden and deepen their thinking to help them keep up to speed with international developments and to chart new territory.
New Zealand is experiencing strong growth in Pacific trade, especially in Fiji, and there are also other opportunities opening up, particularly in the French territories. Christopher Ryan reports.
Index for issues 1-27, a-h (PDF, 1,654 KB)
Index for issues 1-27, i-q (PDF, 1,185 KB)
Index for issues 1-27, r-z (PDF, 967 KB)
Congratulations to the IBEX group of companies.
The 2007 DHL Supreme Exporter of the Year
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