bright issue 21: March / April 2007

Key stories in this issue include in search of the better oil; case studies of successful exporting companies; the true cost of skimping - reflections on our economy; Korea's new horizons; the tough task ahead - a look at New Zealand's economic performance; taking essential risks to survive in the global marketplace; and a look inside CApENZ, the recently completed Major Regional Initiative project in Taranaki.

Contents Page (PDF, 337KB)

In Brief (PDF, 627KB)

Adding value
Letter from the editor
Export Awards calls for entries
Te Papa in China
Pinot Noir 2007
Proacta's cash infusion

Cover story: In search of the better oil (PDF, 1,265KB)

The promise of biofuels is hampered by harvesting logistics and high costs - so an innovative solution is required. Bette Flagler looks at New Zealand efforts to find the key.

Other Features

Exporter Focus (PDF, 728KB)

Business briefs on Umajin, creativity software for your kids; Xero's big online accounting push; Solo's design-led cycle wear; NextWindow's touch screen technology score.

The Bottom Line (PDF, 295KB)

The true cost of skimping. Guess what? It's not all about money. Dr Ganesh Nana lays out the high price of ignoring the concept of opportunity cost.

page top

Korea's new horizons (PDF, 1,717KB)

Tech-savvy South Koreans want New Zealand products and creative services more than ever. Penny Harding discovers where the opportunities are - and who's already profiting.

The tough task ahead (PDF, 271KB)

New Zealand needs to match the high growth of past years if we're to catch up with average OECD income. Mike Booker exposes the numbers to show where we need to improve.

page top

Taking essential risks (PDF, 1,775KB)

Survival in the global marketplace requires new approaches, and that means risk. Diana Burns talks with three companies that have made dramatic changes to their products and strategies.

Taranaki MRI: Strength in unity (PDF, 345KB)

Alan Titchall takes a look inside CApENZ, the recently completed Major Regional Initiative project in Taranaki, and finds a good lesson in managing regional partnerships.

page top

Innovation nation (PDF, 232KB)

Great idea, or just good? Ed Bernacki explores the four attributes that can be fine-tuned to turn your products and services from decent to terrific.