bright issue 23: July / August 2007

Key stories in this issue include digital communications technology reducing the impact of distance; briefs on successful exporters; the long-term virtues of Kiwisaver; tourism operators responding to global trends in cultural tourism; supply chain strategy as key to growing seafood exports to the US; the major regional initiative that has boosted Northland tourism; a focus on the software-as-a-service business model; and doing business with the Nordics.

Contents Page (PDF, 277KB)

Editorials (PDF, 164KB)

In Brief (PDF, 670KB)

Jump-starting a 3D industry
Fresh injection for market development
Biotech bonanza hits Boston
Shot in the arm for healthcare-focused exporters
Emerging fashion talent shines in Australia
The geography of profits
Incubator hatchling takes flight
Betting on the web

Cover story

Achieving weightlessness (PDF, 769KB)

Digital communications technology can help to open doors and reduce the impact of physical distance from market for certain types of business – but business fundamentals remain the same.

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Other Features

Exporter Focus (PDF, 618KB)

Business briefs on AWARD Funways, interactive reading and maths learning program; Marshall Day Acoustics, designing La Philharmonie de Paris; Bloomsberry & Co., Christchurch based chocolate exporters; Explorer Graphics Ltd, geographic information systems specialists.

The Bottom Line (PDF, 329KB)

Getting fit for sustainable spending
As a nation we need investment – and investment requires saving. Dr. Ganesh Nana explains why KiwiSaver can save our bacon.

Developing a cultured environment (PDF, 1,088KB)

Sophisticated, well-heeled travelers want authentic experiences, and increasingly, they’re being catered for. Amanda Cropp investigates how a new breed of Maori-focused operators is responding to a global trend in cultural tourism.

Seafood for thought (PDF, 193KB)

Sustainability might be the word of the day, but supply chain strategy is the key to growing seafood exports to the U.S. market, says this industry expert.

Northland tourism lifts its game (PDF, 924KB)

Higher income, visitor numbers and employment came out of an initiative targeting the region’s key industry.

Business model focus: Software as a Service (PDF, 604KB)

Packaged software is making way for the “weightless” SaaS model. The global growth forecasts are huge, and New Zealand companies stand to profit.

Opportunities: The Nordics (PDF, 1,021KB)

Cultural, professional and economic similarities make the Nordics a natural business fit for New Zealand. Bette Flagler finds open doors to collaboration.