bright issue 28: May / June 2008

Key stories in this issue include making the most of the China Free Trade Agreement; selling quality tourism to Chinese travellers; 25 years of Closer Economic Relations with Australia; New Zealand’s need to keep up with the digital race; developing an R&D culture with the introduction of tax deductions; the advantages of overseas investment; and investing in management and leadership skills.

Contents page (PDF, 306KB)

In brief (PDF, 1,570KB)

• Perceptions: by Tim Gibson, CEO, New Zealand Trade and Enterprise
• Note to readers: by Liam Baldwin, Editor
• Pine for mushrooms
• Inaugural Tokyo Forum builds relationships
• Showroom success for NZ fashion designers
• Leveraging off V8 grunt
• New Zealand stars to shine in LA

Cover story

Riding the China wave (PDF, 1,262KB)

Diana Burns finds out where New Zealand companies can go on the back of the New Zealand China FTA agreement. We explain how to make the most of the FTA in five easy steps.

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Departments

Leadership (PDF, 193KB)

Stretch assignments
Alastair Rylatt looks at stretching staff to test potential.

Innovation nation (PDF, 180KB)

Every business needs an innovationalist
Ed Bernacki explains we need to stand up for what we think is right to encourage positive change.

The bottom line (PDF, 241KB)

New pill for interest rate migraine
Dr Ganesh Nana considers the danger of neglecting the value of New Zealand’s clean, green image.

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Other Features

Harvesting China tourism (PDF, 349KB)

As China’s economy grows, its people are starting to travel the world and New Zealand is one of the destinations. Katherine Edmond discovers that high standards are needed to please our new visitors.

Very able Tasman trade (PDF, 783KB)

CER is 25. Ruth Le Pla discovers that there is still more to learn with trans-Tasman business and there are still new opportunities to explore.

Virtual race to cross digital divide (PDF, 882KB)

New Zealand needs to improve its information and communication technology. Sharon Cuzens considers some of the work underway to do this and looks at some of the infrastructure we need.

R&D assignment gets extra credit (PDF, 637KB)

Tax deductions for R&D have long been common in developed countries and New Zealand has now followed suit. Will it be enough to kick start and R&D culture? Katherine Edmond investigates.

Global marriage (PDF, 1,020KB)

Chris Ryan looks at how investment in overseas companies can pay off and what advantages it can provide to businesses back home.

Invest at the top (PDF, 908KB)

Melanie Cooper reports that businesses are being encouraged to invest in management and leaderships skills.