Creating Heat: Tumata Kia Whita

A strategy to ignite the economic and cultural potential of the New Zealand music industry. 

The Music Industry Export Development Group was appointed in July 2003 to recommend ways in which the New Zealand music industry and Government can work together in partnership to enhance the export potential of New Zealand music.

The key focuses of the Export Development Group were to develop a music export strategy, to address the issues inhibiting domestic growth and to set strategic goals for the New Zealand music industry.

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• Table of contents 
• Executive Summary 
• Beehive media release

Download The Report

>> Creating Heat: Tumata Kia Whita (PDF, 1.36MB)

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Table of Contents

Cover page (PDF, 62KB)

Introduction (PDF, 46KB)

Members Of The Music Industry Export Development Group (PDF, 47KB)

Table of Contents (PDF, 42KB)

A Message from the Export Development Group (PDF, 46KB)

1. Executive Summary & Key Recommendations (PDF, 178KB)

2. The Key Revenue Streams of Music (PDF, 79KB)

2.1 The Exploitation of Recorded Music Both Audio and Audio/Visual

2.2 The Exploitation of Musical Works

2.3 Live Performance

2.4 Ancillary Incomes

3. The Global Music Industry (PDF, 105KB)

3.1 A Background to Exporting New Zealand Music

3.2 Connecting to Global Infrastructures

4. The Export Strategy – ‘NZ Out There’ (PDF, 228KB)

4.1 The Process

4.2 Industry-Government Partnership

4.3 Strategic Outcomes of a Successful Export Strategy

4.4 Implementation of the Export Strategy

4.5 Export Strategy Summary

5. Issues For Domestic Growth (PDF, 307KB)

5.1 Intellectual Property

5.2 Investment

5.3 Broadcasting

5.4 Business Development

5.5 Music Publishing

5.6 Live Performance Venues

5.7 Production

5.8 Measurement

5.9 Agency Coordination

6. The Future (PDF, 36KB)

7. Appendices

Appendix 1: Terms of Reference (PDF, 44KB)

Appendix 2: The History of the Maori Music Industry (PDF, 97KB)

Appendix 3: Industry Bodies (PDF, 147KB)

Appendix 4: Understanding the International Music Industry (PDF, 60KB)

Appendix 5: RBA Code Committee Definition of New Zealand Music (PDF, 122KB)

Photo Credits (PDF, 71KB)

Contacts (PDF, 92KB)