About Market Development Grants

• About the programme
• Who is eligible?
• What can the funding be used for?
• How do I apply?

About the programme

• Enterprise Development Grants for Market Development co-funding can be used to help your business enter a new export market or undertake new activity in an existing export market.
• Up to $500,000 ($100,000 per annum) is available, with NZTE contributing up to half the costs of your project while you contribute the rest.
• We contribute to a range of marketing-related activities, such as market visits, in-market representation, and attending trade fairs. Activities  in the Australian market are not eligible.
• Applications received from 10 March 2008 are being placed into a stand-by pool. For more information on the stand by pool see the Market Development FAQ page.

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Who is eligible?

To be eligible:

• You must be implementing an international market development project that represents a significant growth step for your business.
• Your business must have turnover of no more than $50 million, and you must be committed to retaining the value of your business in New Zealand.
• Your business must be resident in New Zealand and registered for GST. Groups of businesses working together can also apply.
• For more information see Am I eligible to apply? and How do groups of businesses working together apply?

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What can the funding be used for?

You can use the funding to help implement international market development plans that are expected to have a substantial impact on your competitive position and revenue. This can involve entering new export markets, or undertaking new activity in existing export markets.

Examples of funded activities are:

• Market visits
• In-market representation
• Advertising and promotion
• Marketing collateral
• Trade fairs and events
• Market research

Not all costs are eligible for funding. For more information on what is and isn’t funded see What activities are funded? and What costs are not funded?

To comply with New Zealand’s international trade obligations, funding cannot be used for activities in Australia.

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How do I apply?

See our Step-by-step guide to the application process for details.