Key stories in this issue include an investigation of exporter personality; a comparison of the level of innovation between New Zealand and Canada; higher quality tourism experiences that command higher margins; an exploration of the Buy Kiwi Made programme; tertiary research/ business partnerships and the ingredients needed to establish good relationships; understanding economic indicators; creative trade fairs in France are doorways into international markets; cooperation between companies can develop export opportunities beyond individual capabilities.
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Other Features
International innovation writer Ed Bernacki compares the level of innovation in New Zealand with that of Canada.
Penelope Harding profiles several tourism companies that have based their businesses on providing more memorable, higher quality experiences that also command higher margins.
BERL senior economist Dr Ganesh Nana explores the case for the Buy Kiwi Made programme and the foundations upon which it should be based.
Christopher Ryan profiles three tertiary research/ business partnerships and finds the ingredients needed to establish good relationships.
Economic indicators are suppposed to tell business people what is going on in the economy - but do most people understand them? Diana Burns investigates.
Amber Fraser-Smith shows how creative trade fairs in France are doorways into international markets.
Sharon Cuzens explores how three different groups of companies have worked cooperatively to develop export opportunities beyond their individual capabilities.
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