Publication date: November 2006
Read about New Zealand businesses building a presence in offshore markets with the support of the Beachheads programme.
Actronic - From garden shed to global player (PDF, 128KB)
Actronic was started in 1977 by Doug Rankin, working out of his garden shed designing and making general industrial electronic products. Today Actronic export to over 30 markets - the USA, Australia and Canada are the major markets, with Europe growing strongly and China, South America and South Africa becoming fast emerging markets.
Almost 100 per cent export-focused, Actronic designs, manufactures, distributes and supports mobile weighing and measurement systems for heavy equipment in rugged environments such as quarries and mines.
Actronic also provides research and development services and manufactures specialised measurement and control equipment for log harvesting, which is marketed by Waratah NZ Ltd.
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Datasquirt - Leader in mobile solutions (PDF, 107KB)
Datasquirt, one of New Zealand’s fastest growing high-tech companies, is poised on the brink of big export success as it takes its short message flagship solution CONTACT™ to the world’s wealthiest markets.
Chief Executive Aaron Ridgway says the sky’s the limit for CONTACT™, a software application that fully integrates text, email, fax messaging and wireless data, so call centres can communicate with customers via their preferred communication channel. Benefits to clients include increased accessibility to customers, reduced operating costs, more revenue and improved customer satisfaction.
Datasquirt was founded in May 2001 by 10 private investors with extensive IT and telecommunications backgrounds, collectively inspired by the significant potential of the mobile and wireless channels of communication.
Datasquirt is today recognised as a leader in mobile solutions. In 2005 it was named New Zealand’s second fastest growing ICT company and one of its most innovative.
Mercer Technologies – Market leader in infection control systems (PDF, 108KB)
After one year on the ground, Mercer Middle East is now getting traction in a region it sees as having big export potential, signing several lucrative contracts to supply medical equipment and technology to hospitals in the United Arab Emirates.
Mercer Middle East was established in mid-2005 and was one of the founding members of NZTE’s Dubai Beachhead. The company is part of Mercer Technologies, the R&D and product development arm of Mercer Group, one of the oldest industrial firms in Australasia specialising in stainless steel manufacturing for the dairy, meat, medical and building industries.
General Manager Chris de Klerk says Mercer Technologies builds on the stainless steel, control technology and process know-how and expertise of the group’s manufacturing businesses, and takes new products it develops to international markets.
New Zealand Berryfruit Group - Taking blackcurrants up the value chain (PDF, 145KB)
Marketing, scientific and horticultural expertise are combined in New Zealand Berryfruit Group (NZBG), a joint venture company formed in 2004 to achieve a premium price for New Zealand blackcurrants in Japan, targeting the functional foods and nutraceutical markets.
The two partners in this successful joint venture bring their complementary expertise to the enterprise. Horticulture Marketing Ltd has been selling blackcurrants internationally for the New Zealand blackcurrant industry since 1994. Just the Berries Ltd, a powder manufacturer focusing on blackcurrants has the scientific knowledge and manufacturing know-how to take blackcurrants out of the commodity basket and up the value chain. It’s largely owned by New Zealand Pharmaceuticals, a GMP certified manufacturer of biochemicals purified from a range of plant and animal raw materials.
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