Beachheads: News and Resources

• News
• Events
• Features
• Resources
• Intelligence
• Audio Visual Material
• Newsletters
• Case studies
• Publications

News

Latest Media Release

High level support available to New Zealand companies in China

17 June, 2008

New Zealand companies will have access to more high level advice on growing their business in China with the appointment of four advisors to join chair David Mahon on the recently established China Beachheads advisory board.

Read the latest media releases and news about the Beachheads service.

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Events

This section includes details of Beachheads events and activities taking place around the world.

• Beachheads Conference, Auckland, 27 - 28 February 2008

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Features

Features are articles and stories designed to inspire and inform the business community about Beachheads services.

• New opportunities for New Zealand Companies in fast-growing Asian regions
• Building a brand and team in North America
• NZ Inc office conveys business commitment to sophisticated market
• Expanded Beachhead helps companies crack European markets
• The Americas story: lands of opportunity
• Dubai Beachhead provides transformational experience

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Resources

This section includes material and information which will be of interest to existing Beachheads participants looking to enter new markets and companies considering entering the Beachheads Programme.

Beachheads seminar presentation

• The war for talent (PDF, 374 KB)
  Presented by Ben Anderson of CTPartners

Exporter Information Guides

• Making an effective presentation (PDF, 62 KB)

Q&A

Read what the Chairs of the Beachheads Advisory Boards have to say about the challenges for companies entering their markets.

• David Mahon, Chair of the China Beachheads Advisory Board
• Mahmoud Haidar, Chair of the Dubai Advisory Board
• Greg Cross, Chair of the New Zealand Beachheads Advisory Board
• Chuan Seng Lee, Chair of the South East Asia Beachhead Advisory Board
• Pradip Madhavji, Chair of the India Beachhead Advisory Board
• Eric Tracey, Chair of the United Kingdom Beachheads Advisory Board 
• Bridget Liddell, Chair of the Americas Beachheads Advisory Board

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Intelligence

Beachheads Advisory Board members around the world share their expertise in a series of articles.

• “We must retain Kiwi ownership of our promising high tech companies”
  Scott Gilmour, Angel Investor and Beachheads Advisory Board member
• Going Global from New Zealand
  Rod Drury, Xero CEO and founder
• The Challenge of Scaling (PDF, 23 KB)
  Phil Norman, Managing Director of Nortek Management Services Limited
• Rod Drury's New Zealand Herald series on how to start a business.
  • Some quick and easy ways to know your idea isn't good
  • Why it is important to properly value your business before it is worth anything 
  • What do your investors need to know
  • How to get help from angel investors
  • How to use distributers to internationalise
  • Surviving the sales process
• The Tyranny of Time
  Greg Cross, Chair of the New Zealand Beachhead Advisory Board
• The value of advisory boards or panels when entering new markets (PDF, 98 KB)
  Eric Tracey, Chair of the United Kingdom Beachheads Advisory Board
• Building Brand Awareness (PDF, 74 KB)
  Stefan Preston, CEO of Bendon Limited

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Audio Visual Material

Beachheads Dubai chair interviewed on TV3 News

Business in the Middle East - Mahmoud Haidar, Chair of the the Dubai Beachhead Advisory Board, discusses the importance of the Middle East market for New Zealand exporters.

Beachheads Programme Overview

Beachheads programme - Learn about NZTE’s Beachheads programme from the advisors, staff and companies involved.

Beachheads Conference Workshop Videos

Beachheads Conference - New Zealand businesses joined with independent expert advisors from around the world at NZTE’s annual Beachheads Conference.

Opportunity knocks in North America

North America presents enormous opportunities for New Zealand companies. To capitalise on these opportunities companies must be prepared, focused, aspirational and committed.

Watch four senior executives touch on some of the main issues relating to successfully developing your business in the United States. 

Tauranga-based Trimax on taking mowers to the world

Trimax Mowing Systems has been producing high quality solutions to grass care professionals here in New Zealand for over 25 years. When they expanded into the United States they discovered that they could not only compete with US manufacturers but had an elite product line.

Trimax interview - TV One’s Business is Booming interviewed Jim McEwen, Trimax’s research and development manager to find out the secret of their success.

New Zealand. New York. New Thinking.

About 150 guests attended this New York City event on 31 January 2007, co- hosted by by NZTE and Kea New Zealand.

Download the podcast to hear five speakers from a range of Kiwi businesses offer frank accounts of the hurdles, insights and practicalities of setting up shop in the USA.

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Newsletters

Shine - Subscribe to NZTE’s corporate newsletter Shine to read the news from across the organisation, including the latest information from the Beachheads Programme.

Accelerate - Read news from the Beachheads programme in past editions of the Beachhead newsletter, Accelerate.

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Case Studies

Read about New Zealand businesses building a presence in offshore markets with the support of the Beachheads programme.

July 2007

Yellow Culture - Making good food fun

An innovative New Zealand food and beverage marketing company, Yellow Culture, trading as The Good Food Village, has an answer to a common modern household challenge – how to get children to happily eat nutritious food?

March 2007

Oben - New Zealand luxury bathroom products

After three gruelling years in the North American market, Mr Englefield says Oben, his multi-award winning innovative luxury bathroom products company, has developed a recipe for success

BrainZ - World sales for baby brain monitors

Technology developed by New Zealand medical device company BrainZ Instruments is being used by clinicians around the world to improve the care and treatment of babies with brain injuries.

December 2006

Sysdoc - Managing knowledge for United Kingdom business success (PDF, 1.1MB)

Established in 1986, Sysdoc is New Zealand’s leading documentation and learning organisation, specialising in the integration of knowledge management practices, learning management solutions and online documentation. Recognising a gap in the market for its solutions, the company established a United Kingdom office, joined NZTE’s Beachheads Programme in late 2005 and is supported by United Kingdom Trade and Investment.

This case study, published by United Kingdom Trade and Investment, explores Sysdoc’s journey from idea to global documentation solution; from New Zealand to Australia, the United Kingdom, and now Kazakhstan. It explores Sysdoc’s ethos and its approach to accelerating its business growth by operating internationally.

For more information on United Kingdom Trade and Investment see www.ukinvest.gov.uk

November 2006

Case studies 

• Actronic - From garden shed to global player
• Datasquirt - Leader in mobile solutions
• Mercer Technologies – Market leader in infection control systems
• New Zealand Berryfruit Group - Taking blackcurrants up the value chain

October 2006

Aftermail - Going global at the speed of email (PDF, 195 KB)

AfterMail was founded in June 2003 in Wellington, New Zealand, by a small team of New Zealand IT professionals. Two years later when the business was sold to Quest, AfterMail had become a leading enterprise e-mail intelligence software product. The founders had established a firm market presence in the email storage and management software market, with more than 130 customers in 9 countries.

This case study, written by Ian Moss for the University of Auckland Business School and New Zealand Trade and Enterprise, explores AfterMail’s journey from idea to global software product. It highlights the strategies used by AfterMail to overcome the challenges of fast growth.

July 2006

This Way Up: Facing the Challenges and Thinking like an Exporter

These case studies were developed based on research into attitudinal and aspirational barriers to exporting.

Old Fashioned Foods case study (PDF, 20KB)

Seaworks case study (PDF, 19KB)

See the full This Way Up publication

February 2006

Case studies

• Accordo Group - taking software licensing to the world
• Argent Networks - Establishing a local presence to conquer the market
• Endace - World leader from Hamilton launches on the London Stock Exchange’s AIM board
• Flintfox - adding value to global trade promotions
• Specialist Marine Interiors (SMI) - A passion for building the world’s best super yacht
• SPM - Using Beachheads advice to build foundations for future success

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Publications

About the Beachheads program (December 2007)
Faster access to better international networks

India Beachhead best practice guide (October 2007)
Guide for high-growth New Zealand companies entering the India market.

Singapore Beachhead best practice guide (July 2006)
Guide for high-growth New Zealand companies entering the Singapore market.

Canada Beachhead best practice guide (May 2006)
Guide for high-growth New Zealand companies entering the Canadian market.

Dubai Beachhead best practice guide (April 2006)
Guide for high-growth New Zealand companies entering the Middle East market.

United Kingdom Beachhead best practice guide (February 2006)
Guide for high- growth New Zealand companies entering the United Kingdom market.

Americas Beachhead best practice guide (February 2006)
Guide for high-growth New Zealand companies entering the United States market.

Commercialising innovation (September 2005)
A pocket guide to business issues that New Zealand-based software developers need to consider. 

The Changing Face of Japan: Seminar Papers (February 2005)
A series of seminars were held around the country in February 2005 to debunk outdated perceptions and highlight the many opportunities for New Zealand exporters in Japan, the world's second largest economy and a country undergoing rapid social and regulatory change.