Event Support

Event Sponsorship

With a strong focus on sectors, New Zealand Trade and Enterprise takes a strategic approach to improving the capability and international competitiveness of New Zealand businesses.

We work in partnership with priority industry sectors.  NZTE’s events sponsorship investment favours applications that are significantly aligned to these sectors (outlined below) and have the potential to:

  • deliver regional or national economic benefits to the country
  • promote business excellence and showcase growth and innovation
  • provide opportunities to promote NZTE and its services
  • provide networking opportunities for key client facing staff
  • provide meaningful business exchange opportunities that connect key New  Zealand industries with international buyers, influencers or media in key markets of focus for NZTE.   

Opportunities are sought to leverage events for business development, regional development and/or trade exchange potential, particularly in sectors where New Zealand has a sustainable competitive advantage.  

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NZTE Priority Sectors

  • biotechnology and agritech 
  • creative industries  
  • information & communications technology  
  • food and beverages  
  • wood, building and interiors  
  • specialised manufacturing (including general engineering and marine) 
  • education  
  • services  
  • tourism

>> Read more about NZTE’s work with these sectors.   

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Apply For Sponsorship

To allow the appropriate assessment of the sponsorship application and to ensure that leverage opportunities are maximised for NZTE, a decision as to whether an event will receive NZTE sponsorship investment will normally require at least 12 months lead time to allow the appropriate Sector Director to assess alignment to their sector strategy relative to other priority projects. 

If you feel that your event may be eligible for sponsorship, there are some formal procedures we need you to follow in order to assess whether your proposed event is eligible.

See How to apply for sponsorship

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Other Sources of Support

NZTE also works with the Inter Agency Event Group's Major Event Economic Development Fund administered by Tourism New Zealand.  For events of major national significance, event organisers can consider applying to this fund. 

The IAEG evaluates event sponsorship applications on the basis of fit with economic, social and cultural, and international exposure criteria. – for more information see www.majorevents.govt.nz.

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Previous Funds

From 1 July 2006, the Major Events Fund and the Industry Sector Awards have been integrated with NZTE sector strategies and no longer exist as stand-alone funds. 



Event Support

Events support available
How to apply for support
NZTE Events Calendar


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