17 December 2014: New Zealand Trade and Enterprise has appointed Kiwi entrepreneur Claudia Batten as its Regional Director for North America.
Claudia, who has spent over 15 years in the technology sector, will oversee key relationships across the US, Canada and Mexico and will be responsible for operations in New York, Los Angeles, San Francisco, Washington DC, Vancouver and Mexico City. She will take up her new role full-time in Los Angeles at the end of March.
Claudia was part of the founding team of Massive, a first of its kind network for advertising in video games which was sold to Microsoft in 2006. In 2009, she co-founded Victors & Spoils, the first advertising agency built on the principles of crowdsourcing. French company Havas bought a majority interest in the agency in 2012.