New Zealand Trade and Enterprise Board appointment supports Māori business growth

Traci Houpapa in front of a brick wall.

17 December 2018

The Board of New Zealand Trade and Enterprise (NZTE) Board is welcoming a new director, who will bring extensive experience in business, and in particular the development of the Māori economy.

Ms Traci Houpapa MNZM has been appointed a member of the NZTE Board for a three-year term by the Minister for Economic Development, Trade and Export Growth, David Parker.

“I am excited that Traci will join us at NZTE and bring her extensive experience in the primary sector,” Chair Andrew Ferrier said.

“Her participation in the Te Hono group, which is actively engaged in Māori economic development from its current asset base, aligns well with NZTE’s goal of export growth.

“Traci understands the role NZTE has played, and could potentially play, to grow the Māori economy. We look forward to her joining us at the first meeting of 2019.”

Mr Parker has also confirmed the reappointment of four other Board members. Mr Ferrier has been reappointed as Chair, with Wayne Norrie appointed as Deputy Chair and reappointed as a member. Charles Finny and Charlotte Walshe were also reappointed as members of the Board.

NZTE is New Zealand’s international trade and investment agency, tasked with helping companies grow bigger, better and faster for the good of New Zealand.


Traci Houpapa is an award-winning company director and a recognised industry leader. She has advised Māori, government, the public and private sectors on strategic and economic development.

She has been named as one of the Top 10 most influential women in New Zealand agribusiness and in Listener’s Top 10 influencers in New Zealand. She also won the Fairfax Media Women of Influence Board and Management award and has been named on Westpac’s New Zealand Women Powerbrokers list. She has been awarded the Massey University Distinguished Alumni Service Award for services to New Zealand agribusiness and Māori, and has been named amongst the BBC’s 100 Most Influential Women in the World.

Andrew Ferrier is an experienced global business executive, having run companies in Canada, the United States and New Zealand for more than 20 years. Mr Ferrier runs his own investment business, Canz Capital Ltd, with investments in New Zealand and Canada. He sits on the council of the University of Auckland, is the Chair of Orion Health in Auckland, and is on the board of Bunge Limited in New York. Between 2003 and 2011, Mr Ferrier was CEO of Fonterra Co-operative Group, New Zealand's largest company and the world's largest dairy processor.

Wayne Norrie has more than 30 years’ experience working in the technology and finance sectors around the globe. Mr Norrie co-founded Revera, a New Zealand cloud services provider, and grew the company rapidly to a successful sale. He is a Trustee of the New Zealand Hi-Tech Trust, and Chair of Sportsground and of Furnware. His previous positions include Chair of Online Republic, Fronde, Maven, Team BLM, and NZTE Beachheads. Mr Norrie was awarded the 2016 IDC Outstanding Contribution to the New Zealand Technology Sector and the 2016 AUT Leadership Award for contribution to business.

Charles Finny has more than 25 years’ experience in government and diplomatic roles, and has worked in Singapore, Beijing and Taipei. He is a partner at a Wellington government relations consultancy, Saunders Unsworth, and chairs NZTE’s Audit and Risk subcommittee. Mr Finny is the Chair of the Education New Zealand Board and is on the boards of Woolyarns and Business Central. Mr Finny was CEO of the Wellington Regional Chamber of Commerce for five and a half years. Prior to that, he held roles at the Ministry of Foreign Affairs and Trade, the Department of Trade and Industry, and the Department of the Prime Minister and Cabinet. Mr Finny was for a period the lead negotiator for the China-New Zealand free trade agreement.

Charlotte Walshe is the CEO of Jade Software. Her career has been spent in both multinationals and New Zealand-based SMEs, with particular focus on global new product commercialisation, and operations. Ms Walshe has a background in joint industry and government research and commercialisation activities, including a current engagement on the board of the Dodd Walls Centre of Research Excellence. For ten years, Ms Walshe was the CEO and a Director of Christchurch-based Dynamic Controls, a global designer, manufacturer and marketer of medical devices and health informatics.

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