Expert tips for breaking into the UAE health sector

Highway toward the city in United Arab Emirates

19 July 2018

Evelyn McNally / Business Development Manager / Dubai

Getting your healthcare product into the UAE market is not as simple as turning up and selling. Our Business Development Manager for the UAE explains…

The United Arab Emirates has a goal: they want to be 10 times more technologically advanced than any other country in the world in the next few years.

That includes being a world leader in heath technology.

For example, the Government realised there are too many people going to hospitals that don’t need to be in hospitals

One particular product that could help address this challenge is a portable medical kiosk, developed by a medical equipment company using New Zealand designed software. The kiosks look like a telephone box and a person can follow instructions in the kiosk to check their blood pressure or their ear for example. The machine will give then give them medical advice or next steps, like to seek further treatment or visit a hospital. This simple intervention could help manage the demand on hospitals. 

However a company cannot simply turn up in the UAE and expect to be able to sell to hospitals. To make it in the UAE, you need approval to be able to sell to the Health Authority, and that takes Government approval.

Here at NZTE we can walk you through the process of how to apply for approval and what to expect along the way. 

Things you need to think about when planning whether to apply are:

  • Does your product or service actually meet a need in this market
  • How often can you come to market yourself to build relationships
  • Do you have robust scientific data and studies that back up your product and service
  • And is your product or service already used in another international market?

If you think you have what it takes, then January is the best month to plan a visit to the UAE. There are lots of events and trade shows, such as Arab Health. This is a good time to network, learn more about the competition and find out if there is a gap in the market for your product or service. Start planning your trip for the new year now!

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