Allbirds shoe business growing as it highlights connection to NZ merino farmers

Allbirds shoe business growing as it highlights connection to NZ merino farmers
 

02 February 2018

"They [consumers] want to understand how things are made, they care about sustainability and New Zealand merino farmers are well placed to take advantage of that momentum." Tim Brown, Allbirds Co-founder and speaker at the upcoming Better by Design CEO Summit 2018, talks to Stuff about the changing fortunes for merino wool, and what the company is doing to ensure it stays one step of competitors and the proliferation of knock-offs.

Read the Stuff article here.