Country of origin labelling rules come into force in Australia

Woman inspects package labelling in supermarket aisle

01 May 2018

New Country of Origin Labelling rules come into play in Australia on 1 July 2018. That means the thousands of New Zealand businesses exporting across the ditch have only two months to comply with the new requirements. 

What do the new labels mean for businesses?

The laws mean:

  • Food products sold in Australian supermarkets and other retail outlets must display a label that clearly identifies where the food comes from.
  • Labels on most foods grown, produced or made in Australia will feature the symbol of a kangaroo in a triangle and indicate the percentage of ingredients that are Australian.
  • Requirements for using claims like ‘Product of’, ‘Made in’ and ‘Packed in’ have been made clearer. 

Resources to help you get it right

There are plenty of tools and information available to help you understand and use the new labels correctly. To help you get it right, you can:

Related reading

News feature

Celebrated chef joins New Zealand line-up at Melbourne Food and Wine Festival

24 February 2017

Food and wine lovers are in for a treat at the Melbourne Food and Wine Festival with award winning restauranteur Michael Meredith crossing the ditch to create a special New Zealand-inspired menu at Made in New Zealand.

News feature

Uncorking Brazil: What you need to know about this young drinking nation

27 February 2017

Imagine yourself in front of a shelf with more than 2,000 different labels from 15 countries and uncountable regions ranging from NZ$14 to NZ$14,000 per bottle, only very few of them from New Zealand, in a nation where the wine culture is still in its early years.

News feature

4 things to think about when selling craft beer to Australia

11 August 2017

Australia is often the first export market New Zealand craft beer brewers look to enter. Here are four things to think about if you’re thinking about taking your product across the ditch.

News feature

Heller's tips for success in the Aussie F&B market

18 July 2018

Hear from John McWhirter, the CEO of Hellers, about the steps the company took before entering the Australian market with their pre-cooked sausages.