Exporting wine to China: Tips from Shanghai

22 October 2015

Simon Zhou / Beachhead Advisor, China

Simon Zhou is the founder of Ruby Red Fine Wine New Zealand, as well as one of our Beachhead Advisors in China.

Simon established Ruby Red Fine Wine in 2004, and expanded into the growing Chinese market in 2005 by moving the company's base to Shanghai. The operation has grown from two people in 2005 to 50+ people, with annual growth averaging at around 50-80 percent over the last seven years.

Simon shares his insights into the China market in this series of videos:


Read the 'Exporting wine to China' video transcripts