28 August 2017
Tony Robinson / Programme Leader NZTE
East Asian markets are large, fast growing and dynamic. The region has a combined population of over 740 million and its overall retail turnover is expected to nearly double within five years.
This is creating opportunities for New Zealand export businesses who are committed, well-resourced and ready to partner well. Get it right, and you will reap the rewards – get it wrong, and serious problems can result, absorbing time and energy and stalling business growth.
NZTE has produced three new guides to help remove some of the mystery around doing business with East Asia.
They are designed for companies in the food and beverage sector exporting to Japan, South Korea, the Philippines, Viet Nam, Thailand, Malaysia, Singapore and Indonesia. However, many principles can be applied to other industries and to other international markets.
E-commerce in East Asia
Rising retail turnover is being driven by growing consumer classes who are increasingly seeking out high-quality products. Many of these consumers are now researching and shopping online.
- Key e-commerce trends and developments as of 2017
- Variations between markets - including market size, e-commerce maturity, logistics and business models
- Major e-commerce players in F&B industries in each market, and how they operate
- Common approaches for New Zealand companies entering F&B e-commerce in East Asia, including benefits, drawbacks and things to think about.
Navigating food import processes in East Asia
Food import regulations vary across East Asia so there is no one-size-fits-all approach to getting your products into market.
- The process cycle for food imports
- Local rules and regulations - including a regional overview and country breakdowns for Indonesia, Japan, Malaysia, Singapore, South Korea, Thailand, Viet Nam and the Philippines
- Key contacts by country for further help with import processes, including government agencies and regulatory consultants.
Partnering for success in East Asia
For many exporters, success relies on in-market partners doing a good job. This guide shows what a successful partner relationship looks like and how to get there. It is relevant to all sectors and includes useful advice for companies targeting other international markets.
- Active management of channel partners (including agents, distributors, joint-venture partners and licensors) - how to identify potential channel partners, how to troubleshoot and resolve common problems, and how – and when – to move on from a channel partner relationship if needed
- The channel partner lifecycle
- Developing a transparent relationship
- Supporting your channel partner
- Managing performance.