26 July 2018
The European online retail market is vast, with an estimated value of NZ$1 trillion plus. Of the region’s 500 million consumers, nearly 60 percent shop online.
These are some of the world’s most experienced e-shoppers: tech-savvy, ecologically aware, vocal and social. They expect a seamless journey and fast, flexible service.
To help New Zealand businesses to maximise sales potential in Europe’s e-commerce market, we have commissioned four guides providing an overview of key areas:
Guide 1: Understanding the European market's dynamics
Get an introduction to Europe’s thriving digital marketplace: its e-commerce landscape, competitors, recent trends and B2B opportunities. Learn about the region’s 300-plus online marketplaces, a digital reinvention of the shopping mall.
Guide 2: The European consumer
Meet Europe’s digitally-driven consumers: their demographics, buying behaviours, expectations, main social groups, influencers and more.
Guide 3: The e-commerce customer journey
Use your knowledge of the European consumer to design the best online customer experience: a seamless e-shop, compelling brand story, user-friendly purchase journey, and effective B2B e-commerce programme.
Guide 3: Improving e-commerce performance
Take your online shop to the next level: compare your performance against established European brands, embed your online shop in your social channel, harness Europeans’ most popular social media platforms, decide when to use external skills or keep it in-house, and more.