Anna Harrison

  • Beachheads Advisor, Australia

Dr Anna Harrison is an unusual thinker who specialises in optimising tech products for best performance, marketability, acquisition and venture funding success.

In her work with startups and Fortune 500 companies in Australia, Europe and the USA, Anna has led product teams to numerous successes, highlights of which include thnx! (concept to $5m valuation in 7 months); Tiny (raised $4m in 2018); TravellersBox (raised $10m in 2016); Tririga (acquired by IBM in 2011 for an undisclosed amount) and AdSpace Networks (raised $20m in 2007).

Born in Poland, Anna completed primary school in South Africa before moving to Brisbane, Australia at the start of high school. At the age of 13, Anna spoke three languages fluently, and had mastered the art of being an outsider. This ability to observe and assess a situation from a fresh perspective, and apply critical thinking to create value, turned into one of Anna’s greatest strengths, accelerating a strong career in the technology sector.

Anna has worked with a wide range of clients around the globe, including WordPress, IBM, Oracle, Unisys, AdSpace Networks, NICTA, UQ and QUT, as well as a large range of technology startups and early stage ventures.

Today, Anna focuses on providing Strategic Product Advice to a select number of clients, while running {x} Solved, a private technology hedge fund that, not surprisingly, does things a little differently than the rest.

Anna received a PhD is Passenger Experience Design (Airports) from Queensland University of Technology, completed Interior Design and Architecture programs at Parsons in New York and Instituto Europeo di Design in Milan, and holds a First Class Honors degree in Information Technology and a University Medal from The University of Queensland.

Advisory areas

Anna’s strengths are in positioning products to optimise revenue. Toolbox includes Design Thinking, UX/CX Design, Marketing, Pricing Model Strategy and Market Positioning, Psychology and Technology. Anna also helps companies to optimise product teams, and is a frequent invited speaker on the topic.

Sector experience

Technology sector, including Quantitative Analysis for Stockbroking Applications, Digital Advertising, Online Commerce, Facilities Management, Architecture, Aviation (Airport Design), HR, Consumer Apps, Marketing Apps, including Influencer Marketing technologies, Change Management and Organizational Pulse technologies. 

Geographies

Anna has worked in Australia, London, New York, Las Vegas, San Francisco, and Taiwan, and advised clients in Turkey, Israel and South Africa 

LinkedIn

Read more about Anna on LinkedIn.