Gavin Appel

  • Beachhead Advisor, Australia

Gavin is passionate about working with amazing entrepreneurs to drive growth and scale by leveraging his 20 plus years of operational experience across start-ups, corporate and venture capital. He is the Founder of Ignition Lane, a growth consultancy for technology start-ups, based in Melbourne Australia.

His early career included being one of the first employees of Hitwise Inc (acquired for US$240m by Experian plc) where he was integral in growing the business to be one of the most recognised global internet measurement brands. He held several roles within Hitwise including General Manager and Chief Technology Officer, at all times sustaining a mix of strategic and operational involvement. 

After the acquisition of Hitwise, he was promoted to Senior Vice President within Experian (LON:EXPN), a leading global information services company, and a member of the global product and technology executive team leading employees across the globe. He was responsible for developing and executing the Experian Marketing Services’ Global Development Centre strategy together with leading innovation initiatives including a Hackathon event across eight cities around the world.

He joined Square Peg Capital as a Partner when it was founded in 2013 to invest in technology companies, and then went on to become a co-founder of Onestack.

As a finalist in the 2011 AFR (Australian Financial Review) BOSS Magazine Young Executive of the Year, he was recognised for his track record of improving productivity and scale to drive growth globally – with a focus on financial sustainability, strategy and innovation.

Gavin holds a Bachelor of Commerce and a Bachelor of Science from the University of Melbourne.

Advisory areas

Scaling technology businesses, investment, innovation, offshoring, board governance and risk.

Sector experience

Smart data, tech services, mobile, and Saas. 


Gavin has specific experience working in Australia, the United States, the United Kingdom and Malaysia.


Read more about Gavin on LinkedIn.