Mark Kennedy

  • Beachhead Advisor, Australia

Mark is a marketing and brand building specialist with experience across a wide range of industries and geographies. 

Mark worked with South African Breweries (SAB) to enter the Chinese and Indian markets, lived in the frozen North of China while establishing SAB as the leading brewer in China and was part of growing the world's biggest beer brand by volume. He has helped not-for-profit organisations harness their passion and drive to deliver real impact and influence. He has worked with the world's most luxurious hotels and the countries hardest nosed financial institutions. 

Mark is a Director at Kantar Added Value, one of the world's leading market insight and marketing strategy businesses and his passion lies in shaping understanding and strategy into clear actions. Mark started his professional life as a creative and marries rigorous thinking and creative thought to find new and different ways to tackle marketing problems and shape business culture. 

Mark is an expert at brand and portfolio architecture, corporate brand development and business alignment, brand positioning, activation and new market entry. Mark brings a wealth of insight and experience as an advisor, and is at home when working in a blue chip corporate, charity or lean and mean start up. 

Advisory areas 

Marketing, brand positioning, consumer insight, market entry, cultural insight, multi-market brands, portfolio and architecture, corporate brand and capability development. 

Sector experience 

Advertising design, beer, FMCG, financial services, aviation, and organic/functional food/nutraceuticals.

Geographies 

Mark has specific experience working across China, the United States, India, South East Asia, Germany, the United Kingdom, Dubai, Africa and Australia. 

LinkedIn

Read more about Mark on LinkedIn.