Allen Qu

  • Beachhead Advisor, China

Allen Qu is the CEO of Netconcepts China, which he founded in 2008 to provide online marketing solutions for global organizations and Internet companies in Greater China, US, Australia, New Zealand, Europe and Japan markets - including Dangdang, Amazon China, Air France, Expedia, Phillips and many other companies.

His expertise includes search engine optimization (SEO), paid search management (SEM), social media optimization, mobile internet marketing solutions, database marketing and integrated marketing strategies. 

Allen graduated from The University of Auckland with a marketing and IT degree and is a Special Adviser for Baidu College, Google AdWords Qualified Individual, Yahoo! Search Marketing Ambassador, Certified eMarketer and Certified Direct Marketer. 

He is also a frequent speaker at online marketing conferences around the world, including SMX, ad:tech, and Harvard University. 

Advisory areas

Search engine optimization (SEO), and paid search management (SEM).


China (Beijing based), and Australia. 

Sector expertise

Social media optimisation, mobile internet marketing solutions, database marketing, and integrated marketing strategies.