Beachhead Advisor, China
Ken Hong is the General Manager of Weibo Marketing Strategy, Sina - a Chinese online media company for Chinese communities around the world that specialises in digital/social media marketing and corporate strategy planning.
Ken was formerly the Vice President of Strategy, Analytics and Innovation with Razorfish in Seattle, United States of America. He relocated to China in June 2010 to take up the position of China Managing Director for two top digital agency networks, Razorfish and Digitas, setting the overall strategy and managing day-to-day operations. Ken took an active role in helping clients including Nike, Unilever, L’Oreal, Cartier, and Tourism New Zealand to define their digital strategy and develop innovative marketing programs.
Ken joined Sina in May 2012 and took the general manager role helping Sina develop its popular Weibo platform into a powerful marketing platform for advertisers and agencies.
Social media, digital marketing, corporate strategy planning, and advertising.
Ken has experience working across the United States and Greater China.