Mike Shepherd

  • Beachhead Advisor, China

Based in Greater China since 2008, Mike Shepherd brings expertise in the beverage industry to the network of Beachheads advisors. Mike is the CEO & Founder of Blue Blossom Consulting, where he uses his extensive experience as an FMCG executive to help SMEs launch business in Asia.


Originally from New Zealand, Mike joined The Coca-Cola Company in 2000 and developed a 15 year career there from Country Manager of New Zealand to his leaving position as General Manager of Hong Kong, Taiwan, Macau and Mongolia. Mike is well versed with responsibilities for finance, marketing, commercial & customer, consumer affairs, technical and legal teams, and bottler partnerships.


Mike is passionate about working with companies with high quality brands and products that have significant growth potential in Asia, and supporting their business growth in Asian markets through executable strategic business plans and ensuring operational capability.

Advisory Areas

Adapting global goals to local market, business development, talent acquisition and development, and business processes & system improvement

Sector Expertise

Food & beverage


Mike has experience working in China, Australia, New Zealand and the United States