Beachhead Advisor, China
Originally from New Zealand, Mike joined The Coca-Cola Company in 2000 and developed a 15 year career there from Country Manager of New Zealand to his leaving position as General Manager of Hong Kong, Taiwan, Macau and Mongolia. Mike is well versed with responsibilities for finance, marketing, commercial & customer, consumer affairs, technical and legal teams, and bottler partnerships.
Mike is passionate about working with companies with high quality brands and products that have significant growth potential in Asia, and supporting their business growth in Asian markets through executable strategic business plans and ensuring operational capability.
Adapting global goals to local market, business development, talent acquisition and development, and business processes & system improvement