Simon Zhou

  • Beachhead Advisor, China

Simon Zhou is the founder of Ruby Red Fine Wine New Zealand Limited. 

With global experience in the wine industry, Simon is experienced in every aspect of the wine world, from grape-growing in the vineyard through to wine making, marketing, retailing, importing, as well as wine education and judging.  

Following the company’s success in New Zealand, Simon expanded into the growing Chinese market in 2005 by moving the company's base to Shanghai. The operation has grown from the initial two people in 2005 to a 50+ person operation in 2012, with annual growth averaging at around 50-80 percent over the last seven years. 

In 2009, Simon was voted as one of the 50 most influential people in the Chinese wine industry. Today, Simon’s main roles within the company include wine educator, trainer, purchaser and consultant of sales and marketing.

Advisory areas 

China E-Commerce, sales and marketing, and retail. 

Sector experience 

Wine, Beer, FMCG.


Simon has experience working across Greater China.