Anna Belfrage

  • Beachhead Advisor, Europe

Anna Belfrage is a communications specalist and networker extrodianaire who loves to open doors and bring people together.

A native Swede based in Stockholm, Anna has worked in over 30 countries, mainly in the communications industry. After completing undergraduate studies in the US, Anna completed an MBA from Henley Business School and also holds an advanced diploma in Marketing from the Chartered Institute of Marketing in the UK. In 1990, she returned home to promote Sweden abroad as president of ‘Positiva Sverige’ (Positive Sweden). Later, she headed up the Svenska Dagbladet Executive Club, a network of 400 leading business personalities in Sweden. During this time, she organised many events attended by business and political leaders from all over the world.

For 10 years Anna was Senior Advisor at Kreab, a leading consulting firm specialised in communications strategy, reputation management and public affairs.

Anna has also been involved with a number of international NGOs and charities. She has served as Vice President for ‘Up with People’, empowering young people through music and action; Chairman for the ‘Peace Parks Foundation Sweden’, fighting the destruction of natural ecosystems; and supported a range of others including the Raoul Wallenberg Academy for young leaders, Swedes Abroad, Women in International Security and International Women’s Forum Sweden.

For the past 7 years, Anna has served as New Zealand Honorary Consul in Sweden while running her own consultancy, Cherry Orchard Limited, mentoring Swedish CEOs. Anna sits on a number of boards ranging from tech start-ups to education providers.  

Outside of work, Anna and her husband Erik, a former diplomat and business advisor, enjoy spending time in their second home in Provence, France.

Advisory areas

PR and marketing, business strategy, public affairs, networking, event management, NGOs, charities.

Sector experience

Media, communications, services, start-ups, education.


Anna lives in Stockholm, Sweden. She has also lived in the UK and US and has spent extensive periods in the Nordics.


Read more about Anna on LinkedIn.