Crosbie Burns

  • Beachhead Advisor, Europe

Crosbie Burns is an independent investor and advisor and has been involved in the technology industry for over 25 years.

His focus is on developing marketing and sales execution strategies, and creating long-term plans for operational efficiency, sustained market penetration and profitable growth. 

He started the EMEA operation for ServiceSource and has first-hand experience in growing an operation from scratch and putting the right team and infrastructure in place to drive success. The EMEA business grew from start up to $60 million during this time. He also ran the global sales operation for two years where he expanded the business into Asia and developed sales processes and go to market approaches for the global sales team.  

Before joining ServiceSource, Crosbie was Vice President - United Kingdom and Ireland for PeopleSoft. He was largely responsible for the successful integration of the PeopleSoft and J.D. Edwards operations in the United Kingdom. 

Previously, he was UK Managing Director of J.D. Edwards where he was responsible for shifting the company's focus to providing solutions with increased business value. He ran a team that included all customer facing resources (sales, pre-sales, consulting, and training) as well as cross functional support teams of HR, Finance and IT. 

Crosbie is originally from Christchurch but moved to Australia to start a career in technology sales straight after gaining a BCom from Canterbury University. He moved to the United Kingdom in the early 1990s. 

Advisory areas 

Go-to-market strategies, sales processes, growing and developing teams, enterprise software, outsourcing SaaS, and tech start-ups. 

Sector experience

ICT Services, Data/Analytics. 


Crosbie has specific experience within EMEA, North America and Asia-Pacific and is based in the United Kingdom.


Read more about Crosbie on LinkedIn.