Sunder Rajan

  • Beachhead Advisor, India

Sunder was President and CEO of Sona Koyo Steering Systems Ltd, a leading supplier to all major car makers in the world and is now a business mentor, angel investor and independent advisor. 

Sona has been a successful Japanese joint venture for over 25 years, and was awarded the Deming Prize, the highest quality award a company can get. As CEO, Sunder was involved in the running of Sona’s operations, along with setting its growth strategy for the future. 

Sunder’s 30 years of experience includes working across industries and geographies, including almost 12 years of working in Indonesia and in New Zealand with Fonterra and New Zealand Trade and Enterprise (NZTE). He has developed strong expertise in the areas of general management, strategy, and sales and marketing functions. 

He has hands-on experience in building new businesses, introducing new products into new markets, and in launching new brands. He has gained an excellent appreciation for business risks associated with overseas business entries. 

In his strategic roles, Sunder has also built several internal organisational capabilities, including implementation of leadership development programmes, HR strategies, and IT capabilities. 

Sunder is considered a thought leader within the industry and he contributes to industry and policy level discussions by being a member of several core committees of leading industry bodies like the Confederation of Indian Industries (CII) and the Auto Component Manufacturers Association (ACMA). 

In 2011, he was awarded the Udyog Rattan Award by the Institute of Economic Studies, and has often participated as a panellist with CNBC-TV18 on automotive related discussions. He has established an extensive network of friends and professionals that he is able to tap into as and when required. 

Sunder has a Bachelor’s degree in science, an MBA and a Masters in information management from Victoria University, New Zealand. 

Sunder has been successful by remaining industry agnostic but he wishes to focus on manufacturing and digital consumer services in ecommerce, education, health, clean tech and agribusiness sectors in future.

Advisory areas

Business strategy, operations management, organisational capability building, sales and marketing, labour policies, governance, strategy, regulatory and compliance.

Sector experience

Tech services, engineering/electrical services.


Sunder has specific experience working in India.


Read more about Sunder on LinkedIn.