Kota Ohashi

  • Beachhead Advisor, Japan

With 40 years’ experience in the food industry, Kota brings a depth of knowledge about the sector and its networks to the Beachheads advisor team.

Based in Japan, he spent four decades working for the giant Japanese trading house Mitsui & Co, leading the imports and exports.

He can draw on his experience of the region’s food industry to help New Zealand companies enter the Japanese market and navigate a path to success.

Kota has also worked in Hong Kong and The Philippines, where he gained a sound understanding of the food and beverage sector in other Asian markets.

He knows what it takes to launch a product in a new market, and can advise companies on a range of areas from market strategy and execution, to product launches and Japanese business culture.

Within Japan, Kota has learned to appreciate regional differences and how to do business through understanding those differences. 

He has been responsible for importing, exporting and marketing a large range of food products throughout the course of his career, from seafood, meat, rice, nuts, soy beans, and even stock feed. This breadth of experience gives him a unique perspective and insights that he can share with New Zealand companies.

Advisory areas

Business Strategy, consultancy, go-to-market strategy and execution, market entry, marketing & strategic communications, new business and products launches, retail & distribution, sales and marketing, Japanese business culture and strategic planning.

Sector experience

Beverage, Dairy, FMCG, Fruit & Vegetables, Meat, Seafood/Aquaculture.


Kota has specific experience working in Japan and Hong Kong