Alejandro Covelli

  • Beachhead Advisor, Mexico

19 years of experience in the food and processing industry, with his company Flame Food Services. Additionally, he has acted as an independent consultant for several companies in the industry in Mexico, like Benedetti’s, Little Caesar’s, Papa John’s and 50 Friends.

He was also the founder of Salsas Covelli in 1999, developing consumable goods as pizzas, pasta and

frozen foods solutions for Restaurants, Gourmet Stores, Sports Centres, Entertainment, Social Clubs and Hotels. Member of SILLIKER, quality control for suppliers.

He has also had Sales Experience within the creative sector with 16 years of experience in the music industry as a Consultant for the Marketing Management Group at WEA Mexico

Since 2016 he has worked as an external consultant for several companies carrying commercial relationships, B2B, new business generation and management of key accounts.

Personal Skills

A very open and creative person, with Management skills with a strong focus on implementing teamwork procedures to develop strong client and colleagues’ trusted relationships.

Advisory areas

Food processing, food & beverage, FMCG fast moving consumer products, energy/utilities, entertainment.

Sector experience

Food and beverage, gas stations groups, import and export companies regulations, oil and liquid companies, SAAS, logistics


Alejandro has experience working in Mexico