Gaby Arriaga

  • Beachhead Advisor, Mexico

Gaby is an MBA accredited marketeer, she has over 10 years experience in Advertising Agencies, such as Leo Burnett Mexico, Bassat Ogilvy Barcelona and Publicis México as an Account Manager and Head of the Planning Department.

She has worked with a wide range of companies in Mexico, such as; Nestlé, Sanofi Aventis, Renault, The Home Depot, Beam Global Spirits & Wine, Sigma Alimentos and Häagen-Dazs. She also spent 18 months working in Spain for Iberia and Grupo Áreas.

During her planning years she specialized in the innovation and development of qualitative and quantitative tools for new media (strategies and campaigns).

In 2009 she founded Leonardo1452, a trendhunting boutique based in Mexico City. Leonardo1452’s reports have been a key tool for innovation in companies such as Mondeléz, Nestlé France, Santillana Publishing Group, Advance Food, P&G, among others. Leonardo1452 also trains companies in Mexico and Peru so they can create the future of their brands and become a true innovator in their industry.

Gaby has participated with the United Nations to define the strategy for the Mexican Youth regarding Science, Technology and Innovation for the current Mexico’s President Enrique Peña Nieto. They have been speakers in TelmexHub México –an event to promote new technologies in Mexico-, in La Salle University and Tecnológico de Monterrey in Mexico City.

Gaby Arriaga has also been co-founder and co-president for 2014 of Account Planning Group (APG) Mexico.

During 2014 she appeared weekly on the LIVE TV show Nuestro Día - Channel 28 from Grupo Imagen where she discusses consumer trends with the show anchors.

Advisory areas

Consumer trends, innovation, cultural shifts, trendhunting, Mexican consumer insights.

Sector experience

Advertising, Food & Beverages, Entertainment, Fashion/Apparel, Fast Moving Consumer Products.

Geographies

Gaby has experience working in Mexico and Latin America.