Guillermo Aguirre

  • Beachhead Advisor, Chile

Guillermo Aguirre Alvarado lives in Santiago and is the founding director and CEO of FRAD (Fundación Red de Academias Digitales); a position that he has held since 2008.

Guillermo Aguirre Alvarado is the founding director and CEO of FRAD (Fundación Red de Academias Digitales). 

Guillermo brings us a unique combination of engineering background and marketing experience, having occupied senior positions in major international companies. 

Guillermo was marketing manager for Cisco Chile and Cisco South America, as well as marketing VP for Coasin Chile. He occupied the position of director of Entel S.A. Telecommunicaiton Laboratory and for two years acted as advisor engineer for the commercial manager at Entel. 

Guillermo holds degrees in civil engineering and electric engineering from University of Chile, specialising in electronics and telecommunication.  He also obtained a diploma on integral marketing from the Business School, of the University Adolfo Ibáñez in addition to courses on management and industrial marketing. 

Advisory areas

Telecommunications, networking, information technology sectors, and marketing.

Sector experience

Education, tech services, mining.


Guillermo has experience working in Chile, Colombia, Peru and Argentina.