Maurício Mendes

  • Beachhead Advisor, Brazil

Maurício Mendes is our Beachheads advisor for agribusiness, based in São Paulo. His overall vision of agriculture and food industry in Brazil and his network are an asset to the service we provide. His networks and understanding of the Brazilian agriculture and food industry are an asset to the service we provide in-country.

He is founder and director of Agriplanning Agribusiness Consultancy which assists several major companies in the sector. Mauricio is also member of the administrative board of Câmara de Comércio Exterior de Campinas e Região (State of São Paulo). Mauricio was director and partner of Agro Tools; a geotechnology company that focuses on agribusiness. Agro Tools is the world leader in the process of biological asset risk management and monitoring for the meat industry. 

Maurício was president of the Brazilian Marketing Association from 2010 to 2014 and is currently their director of technology. He is a counselor of the Agribusiness Board (COSAG) inside FIESP, which is the São Paulo Federation of Industries, one of the most influential associations in Brazil. He also is a counselor for FUNDAG, which is a foundation (NGO) providing support for research in agriculture. 

He graduated as agronomic engineer and has postgraduate degree in business administration.In 2013, one of Brazilian major magazines in the agribusiness ISTO É DINHEIRO RURAL appointed Maurício Mendes as one of the of 100 most influential people in agribusiness in Brazil. 

Maurício is himself a citrus grower with a property in the southwest region of São Paulo State.  He is a member of GCONCI (Citrus Consultancy Group). 

Prior to joining AgroTools, Maurício was partner of FNP Consultoria for six years. FNP  is an agriculture consulting company that issues a number of publications covering data and market intelligence of the agritech sectors.  When FNP was bought out by the American Informa Group, he became the CEO of the new company in Brazil, position that he occupied for eight years, up to 2014.

Advisory area

Market research and analysis, sustainability and food rust, mergers and acquisitions (specifically farms & industries), environmental issues and solutions.

Sector experience

Agritech, Food Proccessing, Fruit.


Maurício has specific experience working in Brazil.


Read more about Mauricío on LinkedIn.