René Alejandro Pérez Romero
Beachhead Advisor, South America
René is a Beachhead Advisor in Colombia. He is currently the President of the National Mastitis and Milk Quality Council of Colombia and Research Partner for IFCN, the worldwide International Farm Comparison Network of Dairy.
He has over 25 years' experience in agribusiness, predominantly in the dairy industry. This gives him profound knowledge of the Colombian dairy chain along with six years of international experience within Latin America, as a Regional Commercial Director of a British animal health sector company.
René has a Veterinary Degree from the National University of Colombia and Post-graduate studies in: Homeopathic Veterinary; Quality Assurance, following ISO guidance’s 9000, 17025 and 1400; Good Manufacture Practices of the Veterinary Sector; Quality Milk; and Good Practices in Dairy and Beef.
He has extensive knowledge of regulatory aspects and sanitary protocols within Latin America and is an active member of several Colombian Dairy Associations, the American National Mastitis Council and RELIM (Latin American Research for Mastitis). Additionally, he was also the National Supervisor for the Foot and Mouth Disease Vaccination Programmes in Colombia for over eight years.
Agribusiness, sales and marketing entry models, commercial partnerships in Colombia, Colombian regulatory issues with a focus on animal health products for cattle, dairy and beef, porcine and pets.
René has specific experience working in Colombia, Ecuador, Peru, Chile, Bolivia, Uruguay, Argentina, Costa Rica, Guatemala, and the Caribbean Islands: Trinidad, Barbados, Curacao, Jamaica and Puerto Rico.