Nuha Safar

  • Chair, Middle East Beachheads

Nuha Safar is an Emirati Businesswoman, with 20 years of experience in Formation and Execution of Organizational and Corporate Communication Strategies, and Management of International and Local Affairs. She is the Co-founder and the Managing Director for Life Keys institution and Chairperson of the Middle East beachhead advisory board of New Zealand Trade and Enterprise.

She worked as the Head of Corporate Communication for Majid Al Futtaim properties, setting up the properties group communication policies and procedures, developing and executing the communication strategy across different countries that the group operates in, handling the image and positioning the company’s leadership in the local and regional communities.

Prior to that, she worked at Dubai Chamber of Commerce and Industry for more than 10 years working as a safeguard and promoter of the chamber’s image and its leadership. Nuha is also a forming member of Mohammed Bin Rashid Al Maktoum Business Award, and managed to tie up Dubai Chamber with well-respected international and local charitable organizations (such as the UNICEF, MSF, WFP and UAE Red Crescent) through running awareness and fund raising campaigns.

She served as well on different boards including Dubai Brand Council, UAE Advertisers Business Group, Dubai the City that Cares Campaign, Dubai Shopping Festival, Dubai Summer Surprises, Al Noor Center for Children with Special Needs, and currently is the Vice Chairperson of Friends of Cancer Patients.

Advisory Areas

Formation and execution of organisational and corporate communication strategies and management, and CSR campaigns and events management.

Sector experience

Advertising, Government, Tourism.


Nuha has specific experience working within the United Arab Emirates, and the Gulf Cooperation Council.


Read more about Nuha on LinkedIn.