Alan Young

  • Beachhead Advisor, New Zealand

Alan Young has recently returned to Marlborough after spending the past eight years in China working for New Zealand Trade & Enterprise as Consul General/Trade Commissioner in Guangzhou and latterly, Trade Commissioner in Beijing.

Alan is Blenheim-based and currently operating as a company director and Beachheads Advisor for NZTE. He brings more than three decades of commercial and government work experience in Asia and, in particular, China. He has succeeded in a range of senior business and official positions in Asia including with Westpac Banking Corporation, New Zealand Milk Products (China) Ltd, Sealord Group Ltd, Peterson Asia Ltd, NZTE and the Ministry of Foreign Affairs & Trade.

He is uniquely qualified to explain business in the Asian region and is highly regarded for his deep knowledge and practical experience in Chinese business, international sales and marketing, business development, strategic planning, trade diplomacy and exporting.

Alan is a member of the Marlborough Chamber of Commerce, the Institute of Directors in New Zealand and is a masters graduate from the University of Otago. He is fluent in Mandarin and Cantonese.

Advisory areas

Market entry and development, business strategy, China operations and government relations.

Sector experience

Agritech, Dairy, Wine, Government, Seafood/Aquaculture.


Alan has experience working in New Zealand.


Read more about Alan on LinkedIn.