Ben Akin-Smith

  • Beachhead Advisor, New Zealand

Ben is a digital strategist who specialises in digital transformation, with 16 years' experience in enabling organisations to deliver digital products and services. Ben is originally from the UK and has now settled in New Zealand.

Ben has an entrepreneurial background having created several successful business during his career.

He helped create one of the UK's leading financial lead-generation companies in the early 2000s before moving into the digital agency space as a strategist working with large clients like SKY TV, Landrover, JCB and Next. He has also worked with large charities such as Oxfam, the British Red Cross, SCOPE and RNID.

After moving to New Zealand in 2013, Ben continued to work in the digital space, focusing on digital communication and marketing. Ben is passionate believer in using a customer-centric approach to his work. While he's excited by technology it is the impact of technology that drives him. 

Advisory areas

Digital transformation, marketing, design thinking, innovation.

Sector experience

Tourism, Fashion/Apparel, Data/Analytics.


Ben has experience working in the UK, New Zealand, South Africa and Europe.


Read more about Ben on LinkedIn.