Dave Shoemack

  • Beachhead Advisor, New Zealand

Dave Shoemack combines extensive knowledge of marketing strategy with a track record of growing consumer brands from rough diamond to international superstars.

A Kiwi, Dave is based in Amsterdam where he heads up global sales and marketing for ‘tech-meets-bike’ scale-up VanMoof. The mission at VanMoof is to make city dwellers around the world (a tiny bit) happier by creating the best possible product for getting from A to B. Everything is done in-house from design to operations to retail to creative campaigns. Since Dave joined almost three years ago, VanMoof has scaled from roughly 20 employees globally to over 100 on the back of rapid revenue growth.

Dave formerly worked as Global Brand Director for Sol Beer, based in Heineken’s Amsterdam HQ. In New Zealand, Dave worked as a Marketing Manager at DB Breweries where he turned around the struggling DB Export brand, and prior to that as a marketer at Westpac Bank. 

Outside of work hours, Dave takes great satisfaction serving as an advisor to Abel Odor, a natural perfume start-up founded by his wife Frances – which is rapidly expanding to all corners of the globe.

Born and bred in New Zealand, Dave has a depth of experience scaling brands and businesses from start-up to mega-corporate. Having held leadership roles in New Zealand and Europe, he knows what it takes to really make a brand stick, and what it takes to grow a brand globally (as well as all the mistakes not to make!).

Advisory areas

Brand strategy, sales and marketing, digital marketing, leadership, start-ups, growth strategy, technology, global expansion, retail, tech scale-up.

Sector experience

FMCG, tech services, beer, advertising.


Dave has lived in New Zealand and the Netherlands, and has experience working across the United Kingdom, Europe, the United States, Asia, and Central and South America.


Read more about Dave on LinkedIn.